---
title: "About VoxDiscover: Our Founder and Mission | VoxDiscover"
description: "VoxDiscover is a Netherlands-based AI customer research company founded by Max Mozgovoy, a customer analytics and CRM leader with 20+ years in six industries."
url: https://voxdiscover.com/about
---

1.  [Home](https://voxdiscover.com/)
2.  About us

About us

# About VoxDiscover

We help companies hear what their customers really think. VoxDiscover's AI voice agents interview customers at scale and turn every conversation into sentiment, personas and journey maps.

## Why we built VoxDiscover

Every product, marketing and customer-experience decision depends on knowing what customers really think. Yet the usual ways of finding out fall short: surveys capture what customers say, not what they feel; real interviews are expensive, slow and hard to scale, so most teams skip them; and what is learned ends up scattered across notes and spreadsheets.

VoxDiscover was founded by Max Mozgovoy after 20+ years of building customer analytics, data science and CRM functions in telecom, banking, e-commerce, gaming, edtech and digital media. The idea is simple: put the questions an experienced researcher asks, and the analysis a data-science team runs, into an AI voice agent that can talk to every customer.

Today, businesses across Europe and the US use VoxDiscover for customer development, market research and customer-journey research, from [startups](https://voxdiscover.com/use-cases/startups) validating what to build to [enterprises](https://voxdiscover.com/use-cases/enterprises) and [universities](https://voxdiscover.com/use-cases/universities). Read how it works in [AI customer interviews](https://voxdiscover.com/ai-customer-interviews), or see it in practice in the [BRAYN case study](https://voxdiscover.com/showcase_brayn).

-   ### Research first
    
    Every interview follows the logic of an experienced researcher: a clear goal, open questions, and follow-ups that get to the real reason.
    
-   ### Privacy by design
    
    A Dutch company, GDPR compliant, with EU data residency options and data processing agreements for customers.
    
-   ### Humans in charge
    
    Ethical AI disclosure towards respondents, and human oversight of the insights the AI generates.
    

Our founder

## Two decades of listening to customers

VoxDiscover is built on 20+ years of customer research, customer analytics and CRM: the questions an experienced researcher asks, and the analysis a data-science team runs, in every interview.

Founder

*[Image: Max Mozgovoy, founder and CEO of VoxDiscover]*

### Max Mozgovoy

Founder & CEO

-   Executive MBA, Kingston University (distinction)
-   MSc in Physics & Computer Science

[LinkedIn profile](https://www.linkedin.com/in/maxmozgovoy/)

-   20+
    
    years in customer analytics, data science and CRM
    
-   6
    
    industries, from telecom and banking to gaming and EdTech
    
-   130M
    
    players in the largest customer base he has led CRM and analytics for
    

### Selected experience

1.  2024 – now
    
    Founder & CEO
    
    VoxDiscover
    
    AI voice agents that interview customers at scale and turn every conversation into insight.
    
2.  2022 – 2024
    
    Head of Customer Analytics
    
    GoStudent · EdTech
    
    Led customer, CRM and product analytics; delivered 30+ data products and churn, upsell and retention models.
    
3.  2020 – 2022
    
    Director of Analytics
    
    GameHouse · Gaming
    
    Lifetime-value and churn prediction, BI and the selection of a CRM platform for the game studios.
    
4.  2015 – 2017
    
    Global CRM & Publisher Analytics Director
    
    Wargaming · Gaming
    
    Global CRM strategy and customer analytics for a base of 130 million players across EMEA, North America and APAC.
    
5.  2006 – 2015
    
    CRM & Customer Analytics leadership
    
    Banking · Telecom · E-commerce
    
    Built CRM and customer-analytics functions from scratch at a large Eastern European bank, one of the leading Eastern European telecom operators and major e-commerce and streaming companies: churn management, loyalty programmes and campaigns reaching 70M+ customers.
    

### Expertise

-   Customer research & insight
-   Customer analytics
-   Data science & machine learning
-   CRM & customer experience
-   Churn, retention & loyalty
-   Generative AI & LLMs

## Company facts

Company

VoxDiscover B.V. (in formation), operating as SegmentValue ZZP

Based in

The Netherlands

Chamber of Commerce (KvK)

85922005

VAT

NL004167347B67

Founder

Max Mozgovoy, Founder & CEO

Email

max@voxdiscover.com

Phone

+31 (970) 065 23333

Follow us on [LinkedIn](https://www.linkedin.com/company/106254146/). Full details in our [legal notice](https://voxdiscover.com/legal) and [privacy policy](https://voxdiscover.com/privacy).

## Explore the platform

[Plans & pricing →](https://voxdiscover.com/pricing)

-   ### [AI Customer Interviews](https://voxdiscover.com/ai-customer-interviews)
    
    How AI voice agents run natural, adaptive customer interviews at scale, and what you get from each one.
    
-   ### [Voice of the Customer (VoC) Software](https://voxdiscover.com/voice-of-the-customer)
    
    Hear why customers feel what they feel: interviews, sentiment and emotion analysis, and insight that flows into your CRM.
    
-   ### [AI Customer Personas](https://voxdiscover.com/customer-personas)
    
    Personas and segments generated from real customer conversations: characteristics, goals, needs and pain points.
    
-   ### [AI Customer Journey Mapping](https://voxdiscover.com/customer-journey-mapping)
    
    Journey maps generated from interviews: every stage, touchpoint, pain point and emotion, kept up to date.
    
-   ### [AI Voice Interviews vs Surveys](https://voxdiscover.com/ai-interviews-vs-surveys)
    
    Surveys, human interviews or AI voice interviews: depth, scale, speed, cost and bias compared, and when to use which.
    

Talk to us

## Let’s listen to  
your customers.

Questions about VoxDiscover, research projects or partnerships? We would love to hear from you.

[Get Access](https://voxdiscover.com/registration)[Email Us](mailto:max@voxdiscover.com)
